Launched by Jaccob Slavin of the Carolina Hurricanes, Fight for Freedom is dedicated to combating the online exploitation of children.
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Client
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Challenge
The problem of modern-day slavery and exploitation is pervasive, particularly affecting those living in poverty who lack protection from local justice systems.
Every day, children, women, and men are at risk of brutal violence, including trafficking, slavery, and abuse of power. IJM works to build safe communities worldwide by partnering with local justice systems to protect vulnerable populations. They work to rescue and restore victims, and largely scale the demand for protection of those in need. The specific challenge for the Fight for Freedom campaign was to raise substantial funds to combat the online exploitation of children in the Philippines, requiring a concerted effort to engage and inspire the community through compelling storytelling and strategic outreach.
Approach
To support the Fight for Freedom campaign, we developed an integrated strategy that combined video production, branding , social media, and email marketing.
Our approach centered on creating powerful, emotive content that highlighted the severity of online exploitation and the transformative impact of IJM’s work. We produced compelling videos and graphics that told the stories of those affected, effectively conveying the urgent need for action and support.
Our social media strategy focused on building a strong online presence for the campaign, engaging followers with regular updates, impactful stories, and calls to action. We harnessed the influence of Jaccob and Kylie Slavin, amplifying their voices to reach a broader audience and gain support. Marketing campaigns were crafted to provide detailed information on the issue, progress updates, and ways for supporters to get involved, ensuring a continuous and cohesive narrative across all platforms.
Through these coordinated efforts, we successfully helped the Fight for Freedom campaign surpass its fundraising goal, raising $1,008,539 for IJM. This achievement not only underscores the power of strategic digital marketing but also demonstrates the community’s unwavering commitment to ending exploitation and ensuring that all individuals can live safe and free lives.
More than $1M raised for a crucial cause
