Prime Barbecue is a staple in the Triangle area, celebrated for its dedication to traditional barbecue techniques infused with a unique twist.
Challenge
Prime Barbecue’s approach is simple: source the best quality ingredients, keep it simple, and cook it the right way.
Translating this dedication into a compelling social media strategy posed a unique challenge. Christopher Prieto, the champion pitmaster behind Prime Barbecue, has spent years perfecting the art of slow-smoked meats, and his journey from national acclaim needed to be communicated effectively to a diverse audience.
Our task was to create a social media presence that not only showcased their delicious barbecue but also conveyed the rich traditions and innovative techniques that set Prime Barbecue apart.
Approach
To capture the essence of Prime Barbecue, we developed a comprehensive social media strategy rooted in storytelling and visual excellence.
Our approach involved creating high-quality videography and photography that highlighted the meticulous process behind their barbecue, from sourcing the best meats to achieving the perfect smoke and tenderness. By featuring Christopher Prieto’s personal journey and his quest for barbecue excellence, we aimed to build a deeper connection with their audience.
We implemented a consistent digital style to ensure all content reflected the brand’s commitment to quality and tradition. Through a series of engaging posts, including behind-the-scenes footage, cooking tutorials, and stories from the pit, we brought the art of barbecue to life for their followers. This not only showcased Prime Barbecue’s culinary expertise but also fostered a community of barbecue enthusiasts who share a passion for great food.
Our strategic social media campaigns have successfully enhanced Prime Barbecue’s online presence, increasing engagement and attracting new followers. By combining creativity with consistency, we have helped Prime Barbecue maintain its reputation for excellence while expanding its reach and influence in the digital space.
Capturing the essence of traditional barbecue
